Highest Organic Quality
All our products are made from natural materials because we hate the idea of chemicals—especially when it comes to self-care. That's why we offer chemical-free and plastic-free products you can use with confidence.
Eco-conscious
We care about our environment and our future, so we make sure all our products—and their packaging—are sustainably produced, eco-conscious, and recyclable. We believe we can make a difference if we believe in this together.
Made by women
We are a women-owned business sourcing products from other amazing women. Whether it's crafted by a friend or made by a woman we haven't met but know shares our values, supporting each other is at the heart of what we do.

Our Manifesto
We are Fig. We believe in inner beauty, which reveals itself through joyful energy, self-care, and a positive attitude towards life. We believe in creating time for little rituals, as self-care is the key to feeling nourished, balanced, confident, and real.
We are Fig. We believe in interconnectedness, understanding that no one and nothing is separate from each other. Therefore, it is our utmost priority to source eco-conscious products that respect this fact.
We are Fig. We believe in sisterhood and the strength of female solidarity. Consequently, we source our products from amazing women from all around the world.
We are Fig. Two women from a country that bridges the East and the West. We adore the richness of our culture and have joined forces to find gems that support you to prioritise self-care and bloom from inside, just like a fig tree.

Our Mission
Our venture is more than a business; it's a dedicated journey fuelled by a commitment to elevate and celebrate the essence of conscious living. At the core of our mission is our dedication to sourcing eco-conscious products exclusively from female-owned small businesses.
We extend our commitment to sustainability by carefully selecting brands that align with our ethos. From self-care essentials to skincare essentials crafted with the purest ingredients, best dry brushes, body care products and yoga accessories that enhance the spiritual journey, every item in our collection is a reflection of our dedication to a more conscious lifestyle.
We take pride in being a platform that not only connects customers with unique, high-quality wellbeing products but also shines a spotlight on the incredible women driving innovation and sustainability.
Join us in creating a ripple effect of positive change and through your choices, become an integral part of a community that values sustainability, authenticity, and the uplifting of women-led enterprises.
Welcome to fig. A space where self-care is not just a product but a conscious lifestyle choice, and every purchase is a step towards a more empowered, sustainable future.